*Two Minute Read*
Each year, thousands of people from around the globe gather at convention hotels for meetings and events of all sorts. Fortunately, corporate social responsibility is on the rise, and there are several prominent hospitality properties with a wide range of offerings, including employee volunteer programs, sustainability policies, and meetings with a purpose.
Here is an example of how Hilton, the world’s leading hospitality brand is giving back to its South Florida community (and even our furry friends!) for the greater good in a fun and collective way.
1. Hilton: Hilton leads the way in the Meetings & Events industry, redefining what it means to be partners with their meeting planners and travel agents with resources, ideas and programs, such as Meet with Purpose. This program, inspired by Travel with Purpose, provides busy planners with easy-to-implement packages that incorporate health and wellness into their agendas, while helping them achieve their own corporate responsibility goals. Meet with Purpose offers socially and environmentally responsible ways for meeting planners to reduce waste, improve efficiencies and incorporate well-being into their meetings, as well as elevate and enhance the attendee experience. The initiative is centered on three key pillars: Mindful Eating, Mindful Meeting and Mindful Being. Hilton will also remove plastic water bottles from meetings and events in hotels across the EMEA region, as part of its global Meet with Purpose program to offer socially and environmentally responsible meetings.
2. The Diplomat Beach Resort, part of Hilton’s exclusive Curio collection is an all-encompassing destination resort in Hollywood, FL. This month the resort is launching its “Puppies & Ice Cream Break.” The playful group activity is an unexpected, out-of-the-ordinary meeting break that reduces stress while giving back to the community. The resort will be partnering with the Broward County Humane Society to bring cats and dogs to the property for their employees to have a similar “break” experience and hopefully help these animals find a forever home. Recently nominated as Cvent’s 10 meeting hotel in the U.S., the resort is also planning to launch its “Clothes for a Cause” initiative where they will ask groups to bring in donations of gently worn clothing (both professional and/or casual) to donate to a local homeless or women’s shelter.
3. The Bahia Mar Fort Lauderdale Beach Doubletree by Hilton is another great option for meeting planners to host one of these special give back breaks during their next convention in the destination. The 296-room modern hotel which offers a private walkway to Fort Lauderdale beach. Framed by the crystal-blue Atlantic Ocean and scenic inland waterways, the resort is just minutes from the Broward County Convention Center and Fort Lauderdale/Hollywood International Airport. Whether you are planning a meeting for 10 executives or a conference on the scale of the annual Fort Lauderdale International Boat Show, Bahia Mar offers flexibility and best value. The hotel boasts 28,000 square-feet of meeting space, accommodating groups from 10 to 600.
Hilton’s Meet with Purpose serves as a guide to help hotels enrich their meetings and events offerings with responsible practices. More information on Meet with Purpose can be found on http://connectplusathiltonworldwide.com.