The award winning sales team at Hilton Fort Lauderdale Marina knows what it takes to plan a successful sales meeting. They live and breathe the industry every day and would like to provide expert tips on how to engage and motivate your sales force. Here they share their top 5 best practices for a successful sales kickoff meeting and how attendees can benefit the most from your conference.
Location, Location, Location
Let the excitement start before the conference has even begun by making the destination a desirable one. In a location like Fort Lauderdale where the average temperature is 76 degrees in the first quarter, cold weather attendees will have their bags packed in no time. Don’t forget the sunscreen! And with only a 3-mile ride from the Fort Lauderdale International Airport to the front steps of Hilton Fort Lauderdale Marina, arrivals and departures are a breeze.
Share Success Stories
Bask in each other’s successes and learn from them. Show behind the scenes work, share details of the process, the struggles and setbacks along the way and finally, the big win and success obtained. Before the meeting, send out a request for success stories by salespeople to be shared on stage in an informal setting. This has proven to be one of the most beneficial elements of a sales kickoff meeting. Open the floor to Q&A to dive deeper into the story, and let the learning begin.
Relate and Motivate
The sales industry is challenging, and one important aspect of every sales kickoff meeting is the attention to the team’s mental health. Fort Lauderdale provides plenty of Vitamin D with an abundance of sunshine, and Hilton Fort Lauderdale Marina offers a variety of healthy menu options to nourish the brain. Attendees can release stress and endorphins in the hotel’s 24-hour fitness center, take a complimentary beach shuttle and walk along famed Fort Lauderdale Beach, or board the Water Taxi from the on-property stop and cruise the sparkling Intracoastal Waterway. Leadership and executives should motivate the team by laying out plans for the future in positive, relatable, and realistic terms and demonstrate they have a pulse on the environment and today’s challenges and opportunities.
Reveal New Techniques
Skip the basics and deliver something new. It’s safe to say your team is aware of the process of selling, and it’s time to move on to bigger and better teachings. Discuss the latest developments and tools in the field of sales. What new online platforms are being used to connect with potential clients? How are customers making their decisions? Provide tips and techniques for becoming better presenters and negotiators, which is always an evolving skill for sales people that will contribute to their success.
Provide an Inspirational and Fun Setting
Host your sales kickoff meeting in an environment that will spur creativity, inspire, and allow for your attendees to have fun. Let your team dream big in a world-class setting at Hilton Fort Lauderdale Marina, as mega yachts serve as the backdrop to your sales kickoff meeting. What better motivation for success is there than a yacht? Think outside the box with unique team building activities such as sport fishing with a catch-and-cook experience that sets sail directly from the hotel marina. Or take your team on a tour of Fort Lauderdale’s Ale Trail. Providing new and adventurous experiences that are not work-related will energize, motivate and create lasting relationships and memories.